Never fear, the doctor (and Soothers) are here.
Soothers is focusing on any number of sore throats in a new TV ad and pre-roll campaign from Ogilvy Sydney which feature Doctor Who alumnus Tom Baker.
The TV spot focuses on a variety of ways people can get a sore throat, from yelling at a referee, to belting out bad karaoke, to yelling in a nightclub.
The message is that Soothers can fix all of them.
The spot features a voice over from Tom Baker, and is directed by Swedish Directors RBG6 (Lars and Joel).
The campaign also includes in-store activity, with a “content element” to be rolled out in June.
Credits:
Derek Green – Executive Creative Director – Ogilvy Sydney
Boris Garelja – Creative Director – Ogilvy Sydney
Andrew Hankin – Senior Copywriter – Ogilvy Sydney
Andy Cooke – Senior Art Director – Ogilvy Sydney
Leigh Bignell – Executive Business Director – Ogilvy Sydney
Sheridan Turner – Group Account Director – Ogilvy Sydney
Kate Solomon – Senior Account Director – Ogilvy Sydney
Natalie Mitchell – Agency Producer – Ogilvy Sydney
Vivian Rowden – Strategic Planner – UrsaClemenger
Production Company – Photoplay Films
Oliver Lawrance – Producer – Photoplay Films
Lars and Joel - Directors – RBG6
