A game of tennis without the bias of men, women or stars.
Tennis Australia, with ATP & WTA, has just wrapped up the inaugural United Cup, a world-first mixed tennis tournament that saw the biggest names from men’s and women’s tennis, from 18 nations, playing together for equal ranking points and equal money.
Tennis Australia, along with Sunday Gravy team, developed the platform ‘See the Game’ that encouraged fans to see past genders, and see the game as it should be played.
The introduction of the new format in the United Cup continued to help people see past gender, with the best players united to smash barriers, playing side by side on an equal playing field - something previously reserved for the Olympics.
All the biggest players united behind the tournament between that took place between December 29, 2022 and January 8, 2023, including Rafael Nadal, Maria Sakkari, Iga Swiatek and Jessica Pegula.
Credits:
Agency: Sunday Gravy
Director: Scottie Cameron
Production: Go Atticus
Post Production: The Mill
Client: Tennis Australia
Media agency: Phd
