The Afterlife Bar, written by RMIT student Alyssa De Leo, was the winner of TAC and TABOO initiative the Split Second Film Competition.
The Transport Accident Commission (TAC) has launched a short film at the Melbourne International Film Festival (MIFF) as part of its 'Towards Zero' strategy.
The ‘Afterlife Bar’ script was the winner of the second annual Split Second Film Competition, an initiative created by TAC and independent agency TABOO, that gives young Victorians the opportunity to have their script funded, produced and aired at the prestigious film festival.
“Young drivers are notoriously difficult to reach. Our aim with this film is to create a relatable message that will cut through,” says Meg Jacobs, TAC senior engagement officer.
Written by 20-year-old RMIT student Alyssa De Leo, Afterlife Bar is a dark comedy featuring some well-known celebrities who were taken before their time.
The short road safety film will double as the reminder for cinema-goers to switch off their phones before every MIFF screening throughout the 18-day festival.
De Leo's film idea was brought to life by Airbag and TABOO with a $50,000 production budget. She says it has been a life-changing experience.
TABOO creative director Nick Jamieson says the film delivers a "powerful message".
“We couldn’t be prouder of watching Alyssa learn and develop throughout this process, and we’re looking forward to gauging the reactions to the film at MIFF," Jamieson says.
“Behavioural change doesn’t happen overnight, but we hope the film stimulates much-needed conversation around distracted driving and encourages us all to consider our actions."
The Afterlife Bar can be seen before any during the Melbourne International Film Festival and Travelling Showcase.
Client: Transport Accident Commission (TAC)
Creative Agency: TABOO
Production Partner: Airbag