At the heart of the campaign, created by M&C Saatchi, is TAB’s Spring calendar creator.
The changes to the Australian sporting landscape this year have been tremendous due to all kinds of restrictions. The silver lining? A Spring 2020 racing and sport calendar to be rivalled by no other.
Traditionally a time of year synonymous with the Spring Racing Carnival, this year, Spring is loaded with NRL and AFL Finals, NBA Playoffs, a new NFL season, the MLB World Series, French Open Tennis, Masters Golf – not to mention State of Origin Game 1 the day after the Melbourne Cup in November.
To help racing and sports fans navigate a hectic calendar, TAB is inviting Aussies to Make a Date with Play.
The fully integrated campaign aims to excite Australian sports fans and fully connect them through technology and new product offerings, so they never miss a moment.
At the heart of the campaign is TAB’s Spring calendar creator. A utility created to sync user’s calendars to any racing and sport event, link them to venues and set reminders.
There’s also a new way to connect with friends and family through the TAB Locker Room, a social utility using Twilio that allows users to stream in virtual rooms with each other, watch live racing as well as live content normally found in a TAB venue.
In an epic launch film shot by Revolver’s Matt Devine, classic flip down stadium seats come to life across the country like giant keyboards to Beethoven’s 5th Symphony; inviting punters to grab a seat wherever they are.
The ‘seats theme’ continues with TAB Hot Seats in social channels, a weekly show that dives into the sporting calendar co-hosted by comedian Sam Simmons and Fox Sports presenter and sporting enthusiast Andrew Barnett.
Hot Seats brings entertainment, banter, history and information to sports hungry sports fans in a fresh new way for TAB.
