Lift off.
Sydney Airport has asked Sydneysiders to embark on their next journey in a new campaign via Bench Media and Common Ventures.
The campaign is in partnership with search engine Kayak.
“This campaign celebrates the emotional and physical lift-off that comes with travel,” Bench brand strategy lead Nate Vella said.
“We set out to design a media experience that doesn’t just show the journey – it feels like the start of one, encouraging inspiration and immersion from the outset.”
Bench utilised Netflix’s premium, full-screen ad environment and delivered sound-on video across JCDecaux’s XTrack TV network in the CBD and Eastern Suburbs.
The campaign is live in Sydney across BVOD, SVOD and DOOH.
“This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey,” Sydney Airport general manager strategic aviation development, Shane Hodges, said.
“Sydney Airport, as Australia’s premier international gateway, plays a key role in making it all happen.”
CREDITS
Media Agency: Bench Media
Brand Strategy Lead – Nate Vella
Performance Manager – Olivia Bain
Client: Sydney Airport
General Manager, Strategic Aviation Development – Shane Hodges
Head of Aviation Partnerships – Christina Werkstetter
Senior Manager, Aviation Marketing & Tourism Development – Heather Young
Aviation Marketing Specialist – Ryan Archibald
Senior Manager Media, Brand & Communications – Fiona Wood
Creative Agency: Common Ventures
Executive Creative Director – Jane Burhop
Client Lead – Alex Don
Production company: Watch Out (Paris)
Artist – Anomaly
Agent / Producer – Anne Lecerf
Producer – Virginie Couturier
Production Coordinator – Margaux Thieblin
Motion Designer – Guillaume Colas
