First brand work for the university.
Swinburne University of Technology is committed to giving real work experience in its new brand campaign ‘On your way’ via ATime&Place.
“We’re putting a spotlight on what sets Swinburne apart: real experience, skills and support, brought to life in a way that is grounded, confident and through the eyes of our students,” Swinburne executive director, future students and marketing Chris Lewis said.
“This campaign perfectly aligns with Swinburne’s role as the vehicle that gets students into the world of work."
A lot of young people are seeing university as prolonging their path into a meaningful career, but Swinburne’s guarantee of industry experience makes it a fast-track into work, according to Swinburne.
This is the first brand work for Swinburne University of Technology by ATime&Place since the team left Deloitte Digital in late 2024.
The campaign is live across TV, digital, social, outdoor, audio and owned channels.
ATime&PLACE ECD Charles Baylis said category norms for higher education are to promise students undefined futures in an abstracted way.
“We’re proud to be working with a university with its feet firmly planted in reality and create work that positions it as a real solution to students with a growing anxiety about an uncertain future," Baylis said.
Credits
Client: Swinburne University of Technology
Executive Director, Future Students and Marketing: Chris Lewis
Head of Brand and Marketing: Anna Marena
Brand and Campaign Manager: Laura Iakovidis
Creative Manager: Ryan Jones
Content Developer Video: Anton Blajer
Brand and Campaign Specialist: Rachel Bennett
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Digital Creative Director: Chris Jovanov
Head of Broadcast: Marlese Byfield
Senior Producer: Carol Sinclair
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Account Director: Jess Jones
Planning Director: Sally Denniston
Production: Sedona
Managing Director / Executive Producer: Kim Wildenburg
Director and Photographer: Ben Saunders
Director of Photography: Katie Milright
Production Designer: Ben Bangay
Production Manager: Jess Junor
Post Production: Mr Fox
Sound Studio: Squeak E Clean
Music Composition:
Professor Dan Golding – Swinburne University of Technology, Department Chair, Media and Communication
Media: PMG
Founder & Product Director: Dianne Richardson
Business Director: Kalan Jeans
Head of Strategy & Content: Emma Baston
Media Planner: Natalie Starr
