The first Swaggle campaign from It's Friday.
Swaggle is positioning itself as the pet store that is built to make pet parenting easy in a campaign via It’s Friday.
This is the first campaign for Swaggle after It’s Friday was recently appointed as the lead creative agency following a competitive pitch.
“We built Swaggle to make life easier for pet parents, because, while they are time-poor, they’re deeply invested in giving their pets the best because they’re part of the family,” said Swaggle head of marketing Emma Wynne.
“This campaign brings our brand platform of ‘Too easy’ to life in a bold and disruptive way, and partnering with It’s Friday helped us tell that story with authenticity and humour.”
Swaggle offers Pet Insurance, free vet advice, an Repeat Delivery program that rewards your loyalty and also collect Flybuys points on every order.*
The campaign is rolling out across TV, OOH, YouTube and social media.
“Anyone with a pet knows it’s not just cuddles and play-wrestling, there’s a lot to juggle,” said It’s Friday CCO and co-founder Vince Lagana.
“Swaggle takes the hassle out, so you can get back to the fun with your furry, feathered, or scaly mate. Most brands don’t talk about the joy of getting pet parenting right, so we did.
“Teaming up with the brilliant Swaggle crew and the super-talented Aimeé-Lee Xu Hsien, we created a campaign that celebrates the silly, wonderful joy of making pet parenting way too easy.”
CREDITS
Swaggle
Chad Burke: Head of Swaggle
Emma Wynne: Head of Marketing
Luke Sabatini: Performance & Growth Marketing Manager
Elena Strohfeld: Content and Campaigns Marketing Manage
Creative Agency: It’s Friday
Media Agency: Hatched
Danni Dimitri and Berlian Ayudya
Production Company: Rabbit
Director: Aimeé-Lee Xu Hsien
Executive Producers: Lucas Jenner & Alex Hay
Producer/Associate Executive Producer: Marcus Butler
DOP: Jack Saltmiras
Art Director: Karla Milat
Wardrobe: Leon Krasenstein
Offline Post House: The Editors
Offline Editor: Grace O’Connell
Online Post House: White Chocolate
Colourist: Greg 'Elvis' Constantaras
Sound & Music: Mosaic Music & Sound
Photographer: Simon Harsent
Retoucher - Mark Sterne
