Created by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which features world surfing champion Stephanie Gilmore.
Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia.
Created by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography.
“As a Nikon Brand Ambassador, Steph is a fantastic representation of what our brand stands for. Not only is she an elite athlete who is fiercely committed to her craft and the pursuit of perfection, but she values the power of creativity," Nikon general manager, marketing John Young says.
"This campaign shows this balance in action, and we are proud to have her lead the campaign and inspire consumers to pursue their passion and share their stories.”
Other elements include 60 and 30-second executions, plus 4x15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon.
Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective.
“Not surprisingly, the imagery captured by the Nikon Z 6 was absolutely stunning and documented Steph’s life, training and personal passions in a genuine and engaging way," Wunderman Thompson Chief Creative Officer Simon Langley says.
"We’re proud to partner Nikon on this campaign and hopefully encourage others to see the value in capturing all of life’s moments."
The content campaign will be launched across various traditional and non-traditional platforms including Instagram, Facebook, YouTube, Display, Broadcast on Channel 9 in partnership with Surfing Australia where the long form will be housed on Nikon-owned channels including web and social.
Client credits – Nikon Australia:
James Murray – Managing Director
John Young – General Manager Marketing
Annelise Beard - Brand Marketing Manager
Sam Scrimshaw – Digital and Social Media Specialist
Agency credits – Wunderman Thompson:
Simon Langley – National Chief Creative Officer
Angus Loxton – Copywriter
Kostia Liakhov –Art Director
Carly Yanco – Head of Strategy
Kyle Abshoff - Group Account Director
Ellie Sutton – Account Manager
Nicole Bentley – Producer
Production Company: Goodoil
Director: Justin McMillan
Production Company Producer: Catherine Warner
Editor: Andrew Holmes
Post Production: Heckler
Sound Design & Music: Songzu