Directed by Jim Hosking.
Superloop is heralding its high-speed internet in a campaign via Leo Australia.
The campaign was directed by Jim Hosking.
“As with anything in life, when you’re onto a good thing, you want to tell everyone,” said Leo Australia ECD Tommy Cehak.
“That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wifi password.”
The work is led by the connected agency platform at Publicis Groupe including Leo, Zenith Media Sydney and Digitas.
The campaign rolls out across video on demand, social, OOH and radio.
“What we love about this campaign is that the idea really originated with Superloop customers,” said Superloop chief marketing officer Ben Colman.
“We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”
Campaign Credits
Client – Superloop
Ben Colman - Chief Marketing Officer
Justin Payne - Head of Marketing Growth
Nick Hack - Group Creative Director
Kelly Martin - Head of Brand and Communications
Sarah Endres - Senior Marketing Manager
Creative Agency – Leo Australia
James Walker Smith - Chief Client Partner
Andy Fergusson - Chief Creative Officer
Tommy Cehak - Executive Creative Director
Rowan Foxcroft - Associate Creative Director
James Beswick - Associate Creative Director
Vince Usher - Group Strategy Director
Tom Smyth - Senior Business Director
Max Reiser - Business Manager
Michael Demosthenous - National Head of Production
Holly De Roy - Senior Integrated Producer
Media Agency – Zenith Media Sydney
Zoe Cocker - Head of Strategy, Sydney
Alicia Fowler - Group Strategy Director
Ewan Mitchell - Client Partner
Emily Robinson - Account Director
Emma Lanzing - Senior Integrated Manager
Nicole Parish - Senior Digital Manager
Tom Hamilton - Investment Manager
Harry Dineen - Senior Investment Executive
Production Company - Hooves
John Pace - Executive Producer
Jim Hosking - Director
Belinda Dean - Producer
Natdanai Naksuwarn - DOP
Post Production & Sound
Mark Burnett - Offline Editor at The Editors
AJ Scarcella & Soren Dyne - Online Editors at Prodigious
Abby Hunt - Post Executive Producer at Prodigious
Ben Greenfield and Jon Cucinotta - CG Artists at Prodigious
Andrew Hung - Composer
Mike Thomas - Sound Design & Mix at Mosaic Music & Sound
