Illustrating a sense of pure driving joy.
Subaru’s all-new BRZ is a pure sports car delivering more power, torque, and acceleration. To celebrate the new package, Subaru have launched a new integrated campaign via The Works.
The campaign was brought to life by aritst Chris Yee and launches across online and social platforms this week and is set to Dom Dolla’s Pump The Brakes.
The Works creative director, Nathan Bilton says: “The BRZ looks red hot, so we had an aesthetic to live up to. We wanted to capture the feeling of joy you get driving the BRZ. Cue Chris and the team at Heckler, and a pretty banging tune, and the campaign delivers on the BRZ’s power to transform your world, one road at a time.”
Subaru’s marketing director, Amanda Leaney said: “As the ultimate fun machine, the Subaru BRZ is designed to elicit a joyous smile every time you get behind the wheel, and this campaign delivers the same incredible punch; the transforming worlds, vibrant colours and pumping music draw you in until you find yourself irresistibly tapping your feet to the beat with a grin. It’s the ultimate inspiration to go and test drive the new generation BRZ and experience it yourself.”
The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ
and resulted in the model’s first allocation selling out prior to arrival.
Credits
Subaru Marketing Director: Amanda Leaney
Subaru National Marketing Manager: Trent Whitechurch
Subaru Assistant Brand Manager: Rachel Woodbury
Insights and Planning Manager: Jonathan Quirk
Social and Communiteis Managers: Jo Furlong, Brooke Warton
Creative Lead & Art Director: Chris Dwyer
Creative Director: Nathan Bilton
Creative Partner: Damian Pincus
Creative team: James Gillespie, David Arns
Creative Project Leader: Rosie Carey
Creative Project Manager: Kirsty Judges
Head of Production: Katie Harper
Production Company: Heckler
Director: Chris Yee
Producer: Coralie Tapper
Executive Producer: Will Alexander
Audio Post: Heckler Sound
