Stockland encourages Australians to give a little Christmas in the latest campaign from CX agency Lavender.
The ‘Give a Little Christmas’ campaign celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer.
The spot, from CX Agency Lavender, features a young family who moves into a tight-knit neighbourhood during the Christmas season. Off the back of their arrival, a series of pay it forward moments ensue.
The campaign aims to inspire the consumers to consider whose lives they can brighten and invite them to ‘Give a little Christmas’ and think about the people in their life they can surprise with random gifts of kindness.
"At Stockland, we believe Christmas is a special time for friends and families, but also for whole communities to come together," Stockland GM of marketing Ben Allen says.
"The insight that drove this year’s campaign was that while there is often a lot of preparation that goes into making a wonderful Christmas day, some of the little magic moments can come from unexpected gifts or thoughtful actions from the people around us.”
This campaign will run across social, digital, print, radio and in-centre display as well as a series of multi-channel touch points.
Creative agency: CX agency Lavender
Creative Production: Taxi Film Production
Director: Tristan Houghton
Production agency: Wellcom Worldwide
Media agency: Ikon Communication