Making something smart and silly.
With cybercrime on the rise and Australians losing thousands of dollars every minute to scammers, Telstra's latest campaign focuses on how they help protect Australians from nefarious cyber activity - by blocking millions of threats every day.
The films star actor Steve Buscemi as an evil intergalactic Emperor intent on taking over Australia through elaborate hi-tech scams.
Despite their best efforts, the Zalunians are constantly foiled by Telstra’s mighty network.
Directed by Randy Krallman, the campaign consists of several individual narratives in long and short formats which will roll out across TV, digital, social, cinema and in Telstra stores.
“This is essentially a product demo, a very entertaining one, that differentiates our network not just on size, but also on safety. Created with the exceptional level of craft we always enjoy from Micah and team," said Alita McMenamin, Telstra Head of Brand and Marketing Communications.
Micah Walker, BMEOF chief creative officer, said making comedy work isn’t always fun.
"This genuinely was," Walker said.
"Massive thanks to Randy, Steve and all the folks who worked so hard to make something so smart, so silly.’’
Blake Crosbie, Managing Director of +61 said the security of a network, and all that happens on it, has serious implications.
"But doubling down on ‘serious’ too easily follows the tropes of the category. Sometimes making light of a topic is the best way to get people to pay attention to it.”
