Directed by Revolver's Leilani Croucher.
Stake is positioning itself as an investing platform addressing the complexity and noise that comes with investing in international markets in a campaign via 72andSunny.
The campaign follows Stake’s Onwards brand platform launched in 2024.
“We know our customers feel that hesitation when it comes to taking on the world’s biggest market, and Stake exists to empower them to take that next step,” said Stake head of marketing, James Healey.
“The age of investing platforms offering access alone is over. Customers are looking for an experience that takes them beyond the door, gives them a sense of confidence and ultimately forms part of their ‘investor’ identity.
“That’s what Stake was intentionally designed for, not just to give Aussies access to Wall Street, but to ensure that every step of the way feels easy, intuitive, and built for their flow.”
The campaign was created by Revolver director Leilani Croucher.
It includes a custom-built, miniature New York City set.
“The reality is, most people feel intimidated by the idea of investing on Wall Street,” said 72andSunny executive strategy director, Alexandra Nel.
“Our brief was to show how Stake addresses that emotional friction and highlight their promise: we have cleared the path so you can focus on the opportunity.”
Fourteen10 director Cameron Roberts said this media strategy is built to match the ambition of the creative.
“We are leaning into high-impact, high-fame moments, like the highly anticipated Ashes series on Channel 7, while leveraging the data capabilities of Connected TV and premium Out-of-Home sites to build around key entry points for the category,” said Roberts.
“This allows us to cut through the noise at scale, ensuring the message of ‘effortless investing’ reaches and resonates with our ambitious audience, turning brand momentum directly into customer action.”
Credits
Creative Agency: 72andSunny
Production Company: Revolver
Director: Leilani Croucher, Revolver
Media Agency: Fourteen10
Client: Stake
Chief Customer Officer: Bryan Wilmot
Head of Marketing: James Healey
Creative Lead: Leandro CP
Product Marketing Managers: Sam Ryan and Andrew Leung
Graphic Designer: James Milbank
Senior Manager: India Jennings
