STA lets Aussie Big Brother contestant loose in Britain

16 September 2014

Creative Agency: OMD Sydney

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In an aim to get more people to explore the lesser known parts of The Motherland, STA Travel has partnered with VisitBritain for the “Wildcard Challenge”.

At the heart of the “WildCard Challenge” campaign is a series of seven YouTube videos featuring Australian reality TV star Tully Smyth and her two-week British regional adventures.

The YouTube video series is also being backed by multi-platform digital marketing campaign designed by OMD, as well as a tailored consumer PR push led by Mulberry Marketing Communications.

Watch Smyth explore Manchester in the spot above and see all the videos here.

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