St George celebrates the power of thumbs

25 August 2015

Creative Agency: Saatchi & Saatchi

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St George is giving consumer banking the thumbs up in a new campaign, highlighting the power of its app in putting control in customer hands.

The 'Power of Thumbs' campaign, by Saatchi & Saatchi, showcases the features of St George's Everyday Banking app including cardless cash, SMS alerts, card block, Apple Watch functionality and fingerprint login.

Saatchi & Saatchi ECD Mike Spirkovski said: “Who would've thought that everyday banking would become so simple your thumb could do it.

"St. George's mobile banking has genuinely made life easy, especially with not having to worry about carrying cards or even cash when you're in a rush or just forget your wallet." 

It consists a range of unexpected content videos delivered online, socially and through mobile. It will be supported through digital, OOH around universities and cross track stations.

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