In time for Christmas.
Specsavers is telling Australians to not ignore good deals and offers in a campaign via TBWA\Melbourne.
“Inspired by the tongue-in-cheek phrase ‘You snooze, you lose,’ where we landed creatively balances that playfulness with letting people know that life always goes a bit smoother when you don’t snooze the important stuff, like getting in early to avoid the rush at Specsavers to get your eyes tested and choose your new glasses,” said TBWA\Australia creative director, Stephanie Gwee.
Launching today, December 2, the integrated, data-driven campaign will run until December 31 across TV, radio, OOH, digital, social, and in-store touchpoints.
“As the year wraps up, Australians are busy ticking off their to-do lists,” said Specsavers ANZ head of trade & activation marketing, Samantha Ferreri.
“Specsavers is here to make sure eye health doesn’t get overlooked in the rush. ‘Snooze you lose’ achieves this by using our witty tone of voice.”
EssenceMediacom managed all media planning and buying for the campaign.
“We know that many people tend to leave important tasks until the last minute, so our objective was to encourage customers to head into Specsavers early to get their eyes tested and choose their new glasses ahead of the end-of-year rush,” said EssenceMediacom group client director, Stefanie Crisafi.
“We adopted a data-led, omni-channel approach to raise awareness of our motivating trade offer amongst those with private health insurance, whilst incorporating engaging formats to bring the ‘You snooze, you lose’ message to life in a playful way.”
Credits:
- Creative Agency: TBWA\Melbourne
- Media Agency: EssenceMediacom
Specsavers ANZ:
- Shaun Briggs, Director of Marketing Customer Attraction
- Samantha Ferreri, Head of Trade & Activation Marketing
- Elizabeth Hoffman, Senior Manager Trade & Activation
- Dennis Dostal, Marketing Manager Trade & Activation
