NRMA has launched the third instalment of its repositioning campaign, showing how being covered for anyone who drives your car can be “better”. Provided they don't take off with it.
The TV spot shows a man struggling to get his car to start on a suburban street when he is offered help from a friendly stranger. It highlights why it's better to know that anyone driving your car – hopefully friends and not strangers – will be covered by insurance.
M&C Saatchi executive creative director Ben Welsh said: “Things always seem better when you’re smiling, especially car insurance when you have the level of cover NRMA Insurance offers. So our aim was to deliver the new NRMA Insurance attitude of ‘Better’ with a smile.”
The campaign has been rolled out onto TV, radio, digital and social.
