Snickers goes live for 2017 Super Bowl.
Snickers has announced that its first ad slot of the third quarter of this year's Super Bowl will be performed live. The 30-second spot, by BBDO New York will star Adam Driver, a stunt horse and a handful of other lesser known actors yet to be announced.
The broadcast will be preceded by a 36-hour live stream of the behind-the-scenes set of the commercial. Last year's Snickers ad featured Willem Dafoe as Marilyn Monroe.