Snickers' live Super Bowl commercial

3 February 2017

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Snickers goes live for 2017 Super Bowl.

Snickers has announced that its first ad slot of the third quarter of this year's Super Bowl will be performed live. The 30-second spot, by BBDO New York will star Adam Driver, a stunt horse and a handful of other lesser known actors yet to be announced.

The broadcast will be preceded by a 36-hour live stream of the behind-the-scenes set of the commercial. Last year's Snickers ad featured Willem Dafoe as Marilyn Monroe.

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