With Guzman Y Gomez and MECCA.
Snapchat is featuring Australian snapchat users in a campaign 'Say it in a Snap’ via
The campaign is a collaboration with Guzman y Gomez and MECCA.
"The ’Say It in a Snap’ campaign shines a light on how people truly use Snapchat – to share real, unvarnished moments with their closest friends and family, which bring them daily doses of joy," said Snap Inc. ANZ managing director Ryan Ferguson.
The campaign uses out of home placements of Snaps, including images and videos that relate to the surrounding environment, including Circular Quay terminal.
In the second phase of the campaign, a PR and influencer content program will launch.
A giveaway of limited, custom Snapchat cookies created by ButterBoy, will be available to Snapchat users.
"The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special and showcase why our platform is home to a community of 8 million Australians, including more than 90% of Gen Z across the country,” Ferguson said.
Credits
EMOTIVE
Creative, Design & Production
- Darren Wright
- James Pash
- Tom Douglas
- Dan Mortensen
- Tim Evans
- Cushla Morton
Social & Cultural Strategist
- Sarah Rosedale
Client Services
- Zoé Hartas
OMD
Business Management:
- Danica Berjanovic
- Shenae Salm
Media Implementation:
- Joshua Emanual
- Andrea Perez
Marketing Intelligence:
- Natalie Widdup
- Mette Breith
SNAP INC.
Marketing
- Richard Flanagan
Global Brand Experience
- Alycia Emmerson
Communications
- Claire Robinson
