The bin chicken rap.
Snap Send Solve is giving the bin chicken an opportunity to speak against the dumped rubbish complains in a campaign via Thinkerbell.
Snap Send Solve is a free app that gives people an easy way to report problems to their local councils. A recent study from them has proven that wherever bin chickens go, dumped rubbish follows.
In councils with high populations of bin chickens, 23.5% of reports to the app are related to dumped rubbish. In councils with few or no bin chickens - this drops to 10%.
In response to this, Thinkerbell have introduced a new local menace: a trash-talking, grime-loving bin chicken on a crusade against Snap Send Solve.
On a mission to defend his trash kingdom, MC Bin Chicken is patrolling the streets to protect his abandoned trolleys and pothole spas.
To him, cleanliness is a catastrophe. His message is simple: keep Australia dirty, and definitely don’t use the app.
“This app is a buzzkill. Usually you couldn’t walk down a Sydney block without finding a prime chippie buffet in a dumped trolley,” said MC Bin Chicken.
“With Snap Send Solve around, my trash kingdom is under threat. I had to drop a diss-track to keep the streets real.”
All the work was developed by Thinkerbell, leaning heavily on Made Promptly - their in-house AI production studio.
The origin of the visuals of MC Bin chicken were created by clay model artist Irina Perisic Bosnjack, whilst the music track origins came from musician Matt Plant. Both IRL origins were created to protect intellectual property and creative craft.
“MC Bin Chicken has every right to be worried,” said Snap Send Solve CEO Danny Gorog.
“Last year, Snap Send Solvers reported 39,218 abandoned trolleys and over 43,000 illegal dumping incidents across Sydney alone.
“That's a disaster for his trash kingdom, and a win for everyone else. The more people who download Snap Send Solve, the cleaner our streets, and the harder his life gets."
Credits
Client: Snap Send Solve
Creative, Production, Media: Thinkerbell
