Cameron Smith, Isaac Smith and Bella Smith.
Smith’s has lined up Australian sporting icons NRL Hall of Famer Cameron Smith, four-time premiership player Isaac Smith and breakout AFLW icon Bella Smith in its new campaign ‘No Smith’s, No Game’ via Special.
“There’s nothing more Aussie than gathering with mates to watch the game and Smith’s has always been part of that,” Smith’s Chips senior marketing manager Katherine Twomey said.
“With ‘No Smith’s, No Game,’ we’re tapping into that universal truth and celebrating the role our chips play in making sport-watching feel complete.”
The campaign will go live on BVOD/FVOD/SVOD, OOH and social channels with supporting in-store, on-premises and in-stadium activations.
“Bella, Isaac and I had a ball swapping the pitch for chips, dropping in on Australia’s biggest sports - and snack – fans,” Cameron Smith said.
“Smith’s has a long held rich relationship with Australian fan communities and supporters and helping our namesake find ways to surprise fans and make their match watching experience even better has been a blast.”
Credits
Pepsico: Smith’s Chips
Chief Marketing Officer: Alessia Taddei
Senior Marketing Manager: Katherine Twomey
Senior Brand Manager: Bridget McBride
Brand Manager: Tania Ye
Shopper Marketing Manager: Keegan Ondevilla
Digital Marketing Lead: Ben Nagappa
Senior Media Lead: Gillian McHattie
Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Dave Hartmann
Group Creative Director: Max McKeon, James Sexton & Harry Neville-Towle
Creatives: Mark Starmach and Alastair Flack
Team Lead: Michelle Braslin
Business Directors: Maddie Armstrong
Business Manager: Stephanie Cheung
Strategy Director: Heather Morrison
Head of Film & Content Production: Sevda Cemo and Margot Fitzpatrick
Integrated Producer: Will Sealey
Designer: Maggie Webster
Creative Services Manager: Lucy Walker
PR - Managing Director: Alex Bryant
PR - Creative Strategy Director: Kate Wilkinson
Media: Trio
Shopper Marketing Agency: Platoon
Production Company: Austin Studio
Executive Producer: Celia Nicholas
Producer: Alex Bray
Director: Morgan Jones
Casting: i4 Casting
Editor: Graeme Pereira
Post Production: Arc Edit
Music Composition and Sound: Mosaic Music + Sound
