Celebrating 12 months in business.
Australian SPF Brand, SLATHER is debuting its brand in the ad sector in a campaign by its creator, SICKDOGWOLFMAN, and production company, Haven’t You Done Well.
The brand is celebrating 12 months in the market.
It was produced by Haven’t You Done Well’s director duo, Will Suen and Sej Im, and features local comedy talent in Ben Russell, Matt Jenner, Josh Garlepp, James Collopy, Honor Wolff and Aaron Zhou.
Production Alley helped out with sound, and Moodlab with grade.
"We launched SLATHER with a more cinematic piece that really established ‘the sun’ character and ‘the sun is not your friend’ positioning,” said SICKDOGWOLFMAN creative director, Jess Wheeler.
“This time around, we wanted to shift more attention on the product itself (look at us being clients) and given this is a brand that does nothing by half measures, we thought we’d make a good old Aussie infomercial.
“Just with the sun BBQing a man on a spit. As you do.”
Credits
Agency: SICKDOGWOLFMAN
Production Company: Haven’t You Done Well
Director: Will Suen & Sejon Im
Producer: Louise Todd-Smith
Producer: Bea Barbeau-Scurla
Executive Producer: Georgia Mappin
Executive Producer: Tom Rickard
Post Producer: Louise Todd-Smith
DOP: Nyssa Mitchell
1st AC: Indigo Tait-Atkin
Gaffer: Hamish Rayner
LX Assist: Cooper Clark
Sound Recordist: Mark Day
Production Designer / Costume: Ella Lawry
Production Assistant: Bec Syed
SFX Makeup: Anne Swoboda @ SharpFX
SFX Assist: Clara Fosso @ SharpFX
HMUA: Amanda Lissant-Clayton
Editor: Will Suen & Sejon Im
VFX: Will Suen
Colour: Daniel Witt @ Mood Lab
Sound Mix: Rodney Lowe @ Production Alley
