Featuring music producer Matt Templemann.
Skull Island Prawns is starring a guitar-wielding prawn and an original music track in a campaign via Bonfire.
Created entirely in Western Australia, the film brings together local animation, production and music talent, including music producer Matt Templemann.
The animated spot features the most metal prawn in the northern coast’s Gulf of Carpentaria tearing through a circle-pit-worthy set, complete with an eye-watering solo.
“Traditional seafood marketing is about as plain as the butcher paper wrapping your mid-week fish and chips,” said Austral Fisheries GM of marketing Dylan Skinns.
“Austral’s Skull Island, with the creative talent of Bonfire, is ripping the paper apart to produce one of Australia’s most rock and roll brand campaigns of the modern era.”
The national campaign is rolling out via the Bonfire media team across social, YouTube and digital out-of-home.
“The best advertising usually comes from listening to what the product is already telling you,” said Bonfire creative director Luke Williams.
“In this case, it was telling us to shred.”
Credits
Client: Austral Fisheries
GM Marketing: Dylan Skinns
Logistics & Stock Control Manager: Heng Lee
People and Culture: Ashley To
Agency: Bonfire
GM - Creative Division: Rene LeMerle
Creative Director: Luke Williams
Senior Art Director: Mike Dann
Senior Copywriter: Bronagh Spence
Senior Account Executive: Sam Marshall
Senior Strategist: Evan Dela Grammaticas
Senior Performance Media Specialist: Brayden Zuin
Production: Outer Circle
Producer: Adam Keogh
Animation and Direction: Josh De Boer
3D Model: Eoin Cannon
Sound: Nick Gallagher @ Fable
Original Music
Producer: Matt Templemann
Guitarist: John Overthrow
