21 June 2013

Advertiser: Red Rock Deli
Creative Agency: 303Lowe (NSW)

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Red Rock Deli is known for flavours that pack a punch but in its new campaign it takes a sexy approach to advertising the potato chip brand.

The campaign promotes the new Red Rock Deli Sour Cream and Caramelised Onion flavoured chips.

Richard Morgan, executive creative director at 303Lowe said, “We wanted to tell a story that brought to life Red Rock Deli Chips unique, premium positioning. This spot almost has a fashion feel to it; telling a seductive, surprising tale about the desire for Red Rock Deli Chips.

Executive Creative Director: Richard Morgan
Art Directors: Chris McMullen, Adam Whitehead
Agency Producer: Sean Ascroft
Director: Steve Hudson
Production Company: Prodigy
Producer: Marge McInnes

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