Sick of dating vegans? You need this app from Carnivore Club

28 November 2016

Creative Agency: Universal McCann (Qld)

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Sick of winding up on a date with a vegan? Carnivore Club has the dating app for you!

The world’s most exclusive club for discerning carnivores launched in Australia this week, with an ad giving solace to meat loving Australians who have been cast to the side in an era of clean-eating.

Carnivore Club, teamed up with ad agency, McCann Queensland to create a raw and heartfelt production with a clear message to Aussie meat-lovers – you are not alone.

Benjamin Davis ECD of McCann Queensland and self-proclaimed carnivore, said it was a project the team were proud to be a part of if it meant they could help the lonely Australian carnivores out there.

“For too long carnivores have been misunderstood and much maligned for their simple love of meat. I’m just glad there’s a club out there to help these lovely creatures,” he said.

“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club care deeply about these misunderstood creatures.”

The video ad campaign is supported by the launch of the Meat Your Match dating website which uses a series of carnivorous compatibility algorithms (CCA) to match carnivores with their salami loving soulmate.

Carnivores can ‘meat’ their destiny by searching for partners which similar emotional, physical and gastronomical needs.

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