Shutterstock has launched first brand marketing campaign in six years.
After a six year hiatus Shutterstock has released its first brand campaign to differentiate itself from rival stock image services.
The 'It's not Stock, its Shutterstock' positioning aims to elevate its creative assests that are serviced by more than 550,000 contributors from around the globe.
Shutterstock claims that more than 1.5 million new assets are added every week to the platform, ensuring that customers always have access to the freshest content available for their marketing and creative needs.
The campaign will launch across digital and social channels in January in the US, the UK, Canada and Australia and will expand to countries in Europe, Latin America and Asia shortly thereafter.
One of the campaign images shows an adorable dog wearing suit. Another shows a close up of a cat with piercing yellow eyes.
DiMassimo Goldstein in New York City helped develop the campaign.
“Creativity is now mission-critical for businesses of all sizes,” said Shutterstock's global chief marketing officer, Lou Weiss.
"Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavours every day.”