Seven's power of Tokyo 2020 in emotional new campaign

16 April 2021
 

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Voiced by dual Olympic gold medallist Cate Campbell.

The Seven Network on Wednesday this week marked 100 days to go to the Games of the XXXII Olympiad Tokyo 2020, launching an emotional campaign airing now on Seven and7plus.

Poignantly capturing the global significance of this year’s rescheduled Games, which are set to be the most anticipated sporting event of a generation, the campaign is accompanied by footage of unforgettable moments of triumph and struggle from past Olympiads.

Seven’s CMOCharlotte Valente: “The Olympic and Paralympic Games have represented the pinnacle of global triumph for 31 Olympiads, and while the 32nd is certainly no exception, it is perhaps the most significant coming together of nations in recent memory.

“I hope this campaign reminds Australia there is a light at the end of the tunnel, and after such a long period difficulty shared the world over, the Olympic spirit is alive, well and something we can all thoroughly look forward to.”

Seven’s Head of Olympics, Andy Kay: “We did our best to try and anticipate what the lighting of the cauldron would mean for so many athletes who’ve had to wait five years to compete, every Australian who’s had to live through the greatest medical challenge of our lives, the medical staff and carers who continue to face it every day, and the Japanese organising committee, which has been dealing with the planning for eight years now."

The campaign is voiced by dual Olympic gold medallist, Cate Campbell, who again looms as one of Australia’s biggest medal chances in Tokyo.

Campbell says: “Simply holding the Olympics will be a triumph for humanity. The threads these athletes wear will tie communities back together, and their strength will lift up the heaviest hearts. Tears will flow, not just for a single moment, but the culmination of the greatest struggle of our time.

“We will look back in 20 years and think, ‘If we can get through that, we can get through anything’.”

Seven’s coverage of the Olympic Games Tokyo 2020 runs from July 23 to August 8 and, for the first time in Australian free-to-air television history, will include 45 dedicated Olympic channels across Seven and 7plus, all live, free and in HD.

Then from August 24 to September 5, fans will enjoy unprecedented coverage of the Paralympic Games Tokyo 2020 across Seven and 7plus, featuring up to 16 live streams

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