Seek takes you back to the future

13 January 2015

Creative Agency: Clemenger BBDO (Melbourne)

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Seek is aiming to inspire Australians out of their career malaise with a new campaign featuring a young man and his future self.

The television commercial by Clemenger BBDO Melbourne, is part of a master brand campaign and will run across digital, print and social.

Clemenger BBDO Melbourne creative director Richard Williams said the advert is hinged on the statistic that the average Australian only spends 13 years of their life at work.

"Most people think of their working lives in terms of a 40+ year career, and it's this perceived abundance of time that only fuels complacency," Williams said.

"We want to encourage people to make the most of what little time they have. And if they aren't happy, then we want them to do something about it."

The campaign showcases Seek's various platforms - Seek Jobs, Seek Learning and Seek Volunteer - alongside each other which Seek marketing director Fiona Le Brocq said makes the brand different to competitors.

"This campaign furthers our ambition to help Australian's achieve career fulfilment by embracing the latent sense of restlessness amongst us," Le Brocq said.

"The answer may be finding a new job. But it could also be earning new qualification required to make the move you've always dreamed about, or learning new skills and finding satisfaction through volunteering." 


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