Schmackos launches 'Canine Confessions'

25 August 2016

Creative Agency: DDB Melbourne

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Want to know how your dog steals Schmackos? A candid interview series with the dog breeds of Australia aims to find out.

By DDB, the campaign is a digital first for the Schmackos brand and shows dogs admitting to the tactics they use to get themselves some tasty treats.

The campaign will run across Facebook, Instagram and YouTube.

Mars Petcare marketing director Ben Culligan says: “Schmackos has always focussed on the fun times you spend with your dog and this campaign is a celebration of the hilarious and creative things our dogs will do for treats.”

DDB Melbourne creative director Robbie Brammall says: ““Creating quality social content, in a pragmatic way, is one of our agency’s strengths.

“For this campaign we shot everything in-house, and then used a programmatic approach to stitch the different executions together. The end result is lots of great entertaining content, They should go down pretty well with dog lovers on social media. I don‘t want this to sound like click-bait, but what they say next will shock you.”

Marketing Director, Mars Petcare: Ben Culligan
Marketing Manager, Mars Petcare: Kate Waite
Senior Brand Manager, Schmackos: Tracy McCrohan
Assistant Brand Manager, Mars Petcare; Abby Veverka

Creative Agency
Chief Creative Officer: Darren Spiller
Creative Director: Robbie Brammall
Creative: Dan Sparkes, Brett Edward, Edward Heckes, Tessa Midgley, Emily Lau, Anna Stickley, Sophie Beard
Designer: Becky Morris
Head of Onscreen: Tuesday Picken
Managing Director DDB: Dion Appel
Senior Business Director: Livia Montalto
Business Director: Luke Osborn & Katie Kouts
Account Executive: Jordan Pert

Media Planning Agency - MediaCom
Planning Director: Adam Russell
Planning Manager: Jack Bavin

Media Buying Agency - Starcom

Production House: Sidekick
Director/DOP: Grantley Smith
Executive Producer: Tuesday Picken
Producer: John Sandow
2nd Camera: Josh Cameron
Digital production: Tribal DDB Melbourne

Sound: Flagstaff Studios - Paul Le Couteur, Stevo Williams, Brodie Flint
Offline Editor: Marissa Brain & Alex Badham
Online Editor: Alex Badham
Animators: Alex Badham, Josh Cameron, Stafford Wilson
Grade: CJ Dobson

Photographer: Hugh Peachy

Special Thanks to Brodie Flint and Justin Conway for voice overs

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