SAP ANZ partners with INVNT to pivot brand's face-to-face event strategy

11 May 2020

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The agency provided end-to-end production support spanning the custom virtual platform build, pre-event troubleshooting and live management on the day.

INVNT has joined forces with SAP ANZ to launch its largest local offline event in response to COVID-19, the SAP 2020 Adaptive Strategies in a Changed World Virtual Industry Forum.

Held on May 7, the virtual experience comprised of seven industry-specific sessions spanning public services; engineering, construction and operations; retail and consumer products; utilities; healthcare; mining; and financial services.

Each one-hour instalment provided an analysis of the current climate and educated attendees about the outlook, challenges and opportunities presented beyond COVID-19 as they relate to their sector.

Sessions featured a curated speaker line-up which included SAP customers, SAP technology partners and experts in their fields, from brands such as AGL Energy, Accenture, Bushfire Recovery Victoria, EY and The Queensland University of Technology.

“As the market leader in enterprise application software, we quickly recognised the need to step up and educate our customers about the ways they can leverage SAP technology to adapt their business models and continue to grow amid COVID-19," SAP ANZ head of marketing Rushenka Perera says.

“This virtual event was an important platform for SAP to share key tools, insights and inspiration with our virtual audiences across seven key sectors, and we thank INVNT for helping us make this happen. The team’s innovative, can-do approach and overall ability to deliver a seamless virtual experience has enabled SAP ANZ to successfully pivot our event marketing strategy.”

INVNT provided strategic and end-to-end production support spanning the custom virtual platform build, pre-event troubleshooting and live management on the day, and created all branded event assets for the platform.

The agency also supported from a content perspective, capturing, editing and directing a combination of pre-recorded and live presentations, and facilitating live Q&A segments across all seven sessions.

“We are encouraging our clients not to go silent during this important time," INVNT APAC managing director Laura Roberts says.

"More than ever, consumers are looking to brands to help them navigate through the pandemic and out the other end by communicating with them more, not less. We’re grateful to work with such a forward-thinking brand like SAP, who like us, are passionate about supporting their customers during COVID-19 and beyond.”

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