The campaign uses a child’s tin can telephone to convey Royal Far West’s role in connecting Australian country kids to the care they need.
Charity Royal Far West has launched a new campaign and brand positioning by The Hallway.
The campaign uses the motif of a child’s tin can telephone to convey Royal Far West’s role in connecting Australian country kids to the developmental care they need.
Royal Far West has provided specialist services like psychology, speech pathology and occupational therapy to thousands of children living in rural and remote areas of Australia.
It estimates there are up to 300,000 children in need of care but struggling to access the right services at the right time. The campaign aims to drive donations to support the ambitions of Royal Far West, who aim to support more than 15,000 children and families each year by 2020.
“There are so many facets to the amazing work that Royal Far West does” The Hallway ECD Simon Lee said. “The challenge was how to sum it up in a single-minded compelling brand idea. Tin Can Telephone achieves this and gives our audience an emotive reason to care.”
Jacqui Emery, business director at Royal Far West, added: “This is an exciting milestone in Royal Far West’s proud history. Our brand identity is now a fitting expression of the forward thinking organisation that we are, and Tin Can Telephone is a powerful filmic vehicle for our story."
Credits
Client Lead: Jacqui Emery
ECD & Director: Simon Lee
Producer: Carolyn Starkey
Strategy Director: Matt Rawnsley
Senior Account Director: Annabelle Pocock
Copywriter: Jess Thompson
Art Director: Jess Steel DOP: James Brown
Editor: Adrian Barac
Composer: Justin Shave - Uncanny Valley
Sound Design: Matt Perrott - Uncanny Valley
Colour Grade: Billy Wychgel - White Chocolate
