Royal Caribbean says "it's time" to get cruising

13 November 2014

Creative Agency: Hulsbosch - Communication by Design

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Royal Caribbean believes it's time for Australians to get cruising. And now it's launching its first TVC to prove it.

Cruise liner brand Royal Caribbean is launching a local campaign underpinned with its first push into Australian television. The spot repositions the brand as 'top of mind' for holidaymakers looking to get away over the summer.

Royal Caribbean International regional commerical director Asia-Pacific Sean Treacy told AdNews last month that the campaign aims to increase awareness of the brand's difference in the crowded cruise sector.

“We're strong in the Australian market with families and empty-nesters and particularly those with an international mindset. A lot of the other brands in the local market provide an Australian experience on board. We provide more of an international getaway,” Treacy said.

The campaign, by Hulsbosch, features 60,30 and 15 sec TVCs showcasing that "it's time" for Australians to get onboard Royal Caribbean. 

Credits:
Hans Hulsbosch - Executive Creative Director
Linda Jukic - Creative Director
Julia Clyde – Account Director
Samantha Pang - Account Manager
Hyugo Hayashi - Account Manager
Chris Round – Copywriter & Art Director

FSM Credits:
Producer - Sarah Cloutier
Offline editor - Patrick Townsend
Online editor - Howard Hill
Audio mix - Nigel Crowley
Grade - Billy Wychgel

VO artist – Colin Friels

 

 

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