Royal Caribbean recruits comedian Celeste Barber

31 July 2018

Creative Agency: WhiteGrey

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Comedian Celeste Barber puts her spin on Royal Caribbean cruise liner activities on dry land.

Australian comedian Celeste Barber does her best to recreate onboard experiences for Royal Caribbean in WhiteGrey’s first campaign for the cruise liner company.

The #cruisechallengeaccepted campaign aims to promote Royal Caribbean ships as a holiday destination with memorable activities and experiences that are hard to imitate at home.

Barber, a comedian that is popular on Instagram, has created five 15-second videos tackling different Royal Caribbean experiences with her family. There is also a longer-form video available.

During the challenge, Barber attempts to replicate RipCord by iFLY (sky-diving), FlowRider (surfing), and a show-stopping stage show performance, the Bionic Bar (a futuristic robotic bar), and a meal by Jamie’s Italian by Jamie Oliver. Her attempts to recreate these experiences on dry land are both creative and awkward.

“Celeste took on this impossible task and brought the Royal experience to life in a truly unique and very entertaining way,” WhiteGrey ECD Chad Mackenzie said.

The campaign will roll out on social media and also feature a competition to challenge Australians to attempt Royal Caribbean activities on land.

WhiteGrey picked up the Royal Caribbean account at the start of 2018.

Agency Credits


Executive Creative Director – Chad Mackenzie

Creative Director – Ronojoy Ghosh

Snr Creative – Misa McConnell

Snr Creative – Hayley Staveley

Snr Creative – Nicole Yeoman

Group Business Director – Justine Leong

Account Director – Kenneth McLeod

Senior Account Manager – Hazel Nichols

Social Content Manager – Dominque Tait

Performance Marketing – Ankit Sheth

WhiteGrey Production

Head of Production – Terry Kerr

Producer – Emma Scott

Director – Craig Anderson

DOP/Editor – Mark Brightwell

PR Agency: Frank PR

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