The Great Race.
Repco is in its fifth year sponsoring The Great Race, putting together the Bathurst guided tour in a campaign via Thinkerbell.
“The Bathurst 1000 has such an enormous legacy and we wanted to celebrate it in a way that was both high octane, and full of nuggets for the fans,” said Repco executive general manager of marketing Mitch Wiley.
“Our Bathurst work takes it to the limit every year and this time we’re proud to say we’ve left it all on the track.”
The campaign features rivals Ambrose and Murphy to recreations of totalled cars.
The campaign is live on TV, OOH, Digital, Print and Social.
“Bathurst is iconic for a reason. Hundreds of reasons in fact,” said Thinkerbell executive creative tinker Ben Couzens.
“And Bathurst Bus Tours is our way to pay homage to those iconic moments of Australian racing folklore, all while keeping our foot to the floor where it should be.”
Credits
Agency - Thinkerbell
Production Company - Sedona
Director - Matt Murphy
MD / Executive Producer - Kim Wildenburg
Bus Build - ShowTime
Media - Initiative
Editing - The Editors
Grade - Edel Rafferty, Manimal
Online - Barnaby Bretton, Sedona
Music & Sound Design - Electric Sheep Music
Photographer - Simon Davidson
