Good food starts long before it reaches the bowl.
Australian brand Red Tractor Oats is grounded in the belief that good food starts long before it reaches the bowl in a campaign via Kerfuffle.
“Red Tractor was built on a simple belief - that when food is farmed properly, made properly and sourced properly, everyone benefits,” said Openway marketing and innovation director, Suzanne Morrison.
“‘Properly Farmed Food’ reflects our commitment to creating a better future for people, communities and the land that sustains us.
“From the strong relationships we build with our farmers and producers to the care behind every product, this platform celebrates the people, practices and passion that help families thrive and bring better food into Australian homes every day.”
The integrated campaign, directed by Dom Meehan via Truce Production Co. with photography by Cory White via Hart & Co, is live nationally across all channels.
“What stood out immediately with Red Tractor was just how genuine the brand is, and the people behind it,” said Kerfuffle chief creative officer, Josh Stephens.
“There’s a real connection to farmers, quality and doing things the proper way, so using Mike - a real Red Tractor farmer - in the campaign felt like the most honest way to bring that to life."
Credits:
Client: Openway Foods
Creative Agency: Kerfuffle
Media: Ryvalmedia
Production Company – Film: Truce Production Co.
Director – Film: Dom Meehan
Production Company – Photography: Hart & Co
Photographer: Cory White
Sound: Squeaky Clean
