The new Elf Bites Dessert and whole Roast Dinner Offer.
Red Rooster is setting the table for Australia’s competitive summer retail period with a revamped summer campaign via Leo Australia.
“Summer is the most emotional and opportunity-rich period for Australian food retail,” said Reds’ CEO Sam Bragg.
“Our strategy is to make roast-led dining part of Australian summer season, not just for Christmas, but for every gathering, from backyard cricket get togethers to picnics at the park.
“We’re stepping into that space with a clear, confident message that Reds is here to sort dinner this season.”
The fully integrated campaign is spearheaded by the TVC/OLV and supported by radio, OOH, social, digital and experiential elements.
The campaign includes the Elf Bites Dessert on Nov 26, a new festive treat and launching the brand’s whole Roast Dinner Offer on Jan 7, 2026.
“Rather than reinventing the wheel, we’ve doubled down on a proven creative asset, allowing us to invest more in high-impact media placements and customer value while reinforce a clear, recognisable message,” said Red Rooster head of marketing, Lisa White.
“It’s a smarter, more efficient use of our marketing dollars ensuring maximum engagement and react at a time when affordability and familiarity matter most.
“Our campaign acknowledges the reality that modern Australian summers and the festive season are often more chaotic than carefree and builds on our brand promise that Reds summer menu makes easy for real Australians.
“By uniting brand, value and cultural relevance, Reds aims to strengthen its role as Australia’s iconic roast destination and the country’s go-to summer meal solution."
Campaign credits
Brand: Red Rooster
Lisa White – Head of Marketing
Hollie Lowe, Head of CX & Digital
Creative Agency: Leo Australia
Production: PXP & Prodigious
Media Agency: Atomic 212
Social Agency: Influential
TikTok/Social Agency: Kill Boring Dead (KBD)
