Red Rooster gives some TLC

18 September 2014

Media Agency: Bohemia Group

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Red Rooster hits the cinema thanks to Val Morgan, adding a little TLC to the movie experience.

Red Rooster and Val Morgan have teamed up with media agency, Bohemia to surprise cinemagoers in September with a little extra TLC. Pop-up stands in the cinema foyer will provide branded blankets to give people a “warmer feeling”. Red Rooster will then talk directly to cinemagoers with a 30 second spot amongst the movie ads, directing them to their closest store. 

Red Rooster’s Tender Loving Chicken campaign originally launched at the same time as KFC’s transparency drive to debunk myths surrounding their food. Red Rooster is taking their campaign a step further in order to establish themselves as the wholesome, family choice for Tender Loving Chicken.

Anna Jones, marketing manager at Red Rooster commented, “We see cinema as the ideal environment for Red Rooster, it’s a planned social occasion for consumers to take time out of their busy lives for themselves. We wanted to deliver a little TLC by enhancing an already relaxing experience and adding something special.” 

It's right on deadline but why not enter the Val Morgan ACES cinema ad awards, It's free to enter, and finalists get points that count towards the AdNews Agency Rankings. Winners get a $25,000 media schedule. Details on how to enter can be found here.

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