Red Rooster campaign by Foxtel Media

16 April 2021

Media Agency: Mindshare (NSW)

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The call of the rooster.

A new campaign for Red Rooster, created by Foxtel Media, is encouraging footy fans to give in to their chicken cravings when the rooster calls.

Hunger pangs are set to be frequent as the campaign airs across the Foxtel Broadcast Network, Kayo Sports, the Fox Sports
website and social channels as well as the Red Rooster website and social channels.

The renewed 360 partnership between Red Rooster and Foxtel Media will celebrate the launch of Red Rooster’s new Crunchy Fried Chicken and will reach across all Fox Sports platforms.

Red Rooster is the Thursday Nights NRL Naming Rights partner and a sponsor of The Late Show with Matty Johns and the Fox Sports Homepage. The campaign will also feature across the Thursday Night NRL Highlights on Fox Leagues’ social media channels and on Kayo as a dynamic ad insertion.

The collaboration has expanded this year with the addition of Fox Venues, which will see the Red Rooster commercials reach sports fans at 3,850 pubs and clubs across Australia during live NRL matches.

The three-part television commercial series has been developed to feature a range of Fox League talent that are being spurred on by their retro, care-free alter egos that push them to give into their Red Rooster cravings at the most hilariously,
inopportune moments- in the middle of an interview, an important presentation or even mid live-broadcast.

Fox League’s Braith Anasta, Brian Fletcher and Hannah Hollis are set to star in the series, with each commercial spotlighting a mouth-watering item from Red Rooster’snew menu.

Red Rooster CEO Clint Ault: “What an absolute thrill and honour to have some of footy’s biggest names support our brand. The partnership with Foxtel comes at an exciting time of change and innovation, with nationwide upgrades coming to our restaurants, menu, customer experience, technology and beyond.”

The campaign is set to be amongst the biggest that Fox League is producing this year.

Martin Medcraf, Foxtel Media Sport Sales and Partnerships Director: “This campaign captures the true essence of the continued collaboration between Red Rooster and the Foxtel family. We are bringing a new range of menu items from a brand that Aussies know and love, and placing it across the breadth and depth of Fox Sports high-impact viewing environments.”

“Commercial content creation of this nature delivers relatable messages to our supersized audiences by leveraging Foxtel League talent and multiple touch-points across the Fox Sports platform. We are thrilled to be working with Red Rooster again
on what is one of the standout campaigns of the year, one which highlights the level of support Foxtel Media can offer to our loyal brand partners.” 


Production Company: FOX Creative
Directors / Producers: Antony Robinson & Jan Schutte
DOP: Emilio Abbonizio
Production Manager: Lisa-Astrid Curran
Art Director: Lisa Neal
BTS Director: Conrad Terpens
Design Director: Sally-Anne Kerr
Script Supervisor: Adam Speranza
Production Assistant: Bradley Burns
Partnerships Coordinator: Georgie O’Hare
Foxtel Media
Foxtel Media Sport Sales Executive: Amanda Clarke
Red Rooster
Marketing Director: Ashley Hughes
Marketing Manager: Lisa White
Brand Manager: Jane Hillsdon
Assistant Brand Manager: James Estephan
Account Manager: Alex Stuart
Investment Assistant: Anna Wang

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