Recycling with ReMade in Australia via The Monkeys

4 January 2022
 

Creative Agency: The Monkeys

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" ... helping Australians to choose products that have been made from recycled material right here in Australia."

The Australian Government has launched ReMade in Australia, a platform to highlight that recycled waste is a valuable resource.

ReMade in Australia, created by The Monkeys, part of Accenture Interactive, showcases just some of the inventive products manufactured from recycled material – from roads and infrastructure to sunglasses and home furnishings, there are hundreds of products created from Australian recycled materials.

The campaign includes creative executions on broadcast television, cinema, radio, OOH, print and across social.

A Department of Agriculture Water & Environment spokesperson: “The aim of ‘ReMade in Australia’ is to create a campaign message that really cuts through the clutter. Something that is bold and unexpected, that showcases the amazing innovation in recycling and remaking products right here in Australia, achieved with government assistance.”

The Monkeys co-founder & group CEO, Mark Green: “The ‘ReMade in Australia’ campaign invites Australian industry, retailers and consumers to all get involved in helping Australians to choose products that have been made from recycled material right here in Australia. It’s a great message.”

Credits:

Client: The Australian Government

The Department of Agriculture Water & Environment Campaign Manager: Alicia Goldsworthy

 

Creative Agency: The Monkeys

Co-founder & Group CEO: Mark Green

Co-founder & Group Chief Creative Officer: Scott Nowell

Senior Art Director: Jake Rusznyak

Senior Copywriter: Dennis Koutoulegenis

Creative Team: Harry Boothman, Brett Edwards & Jon Burden

Producers: Jade Rodriguez, Clinton Bell & Tamara Wohl

Business Mgt: Jamie Clift, Katie Wong-Hee, Earth Luechaikajohnpan & Rachael Flanagan

Business Strategy Director: Kit Lansdell

 

Production Company: Revolver

Director: The Glue Society

DOP: Dale Bremner

Managing Director & Co-Owner: Michael Ritchie

Executive Producer/Partner: Pip Smart

Executive Producer: Jasmin Helliar

Producer: Max Horn

Post Production: The Glue Society

Sound: Squeak E. Clean Studios

 

Photographers:
Road & Sunglasses: Nick Bowers @ Photoplay

Playground: Jesse Smith

Athletics Track: Adrian Lander

Boardwalk: Paul Pichugin

Retouching: Cream Studios

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