Bankwest's latest campaign for its business banking division is showcasing its staff and clients to highlight that you're in good company.
The campaign, "In Good Company" is a four-part series following Bankwest customers from a range of trades and showcases the relationship they have with their business banker. It's being rolled out across print, OOH, digital, social, cinema and across Qantas' TV network and lounges for a run of at least 12 weeks.
The spot will support Bankwest's current John Cleese campaign which the brand said will reaffirm its commitment to the business sector nationwide.
Bankwest general manager of customer communications and brand, Paul Vivian said: "We are making banking easier by knowing our client's business not just their banking. This campaign is aimed at demonstrating how we have delivered on our business banking value proposition through the stories of our customers."
