Aussie Hollywood stars Rebel Wilson, Ruby Rose and local news celebrities star in the latest Uber Eats campaign.
Uber Eats has teamed up with Aussie Hollywood stars Rebel Wilson, Ruby Rose and news and current affairs stalwarts Lee Lin Chin and Ray Martin for its second instalment of the campaign ‘Tonight, I’ll be eating’.
The campaign is based on the insight that more than a third of means ordered on Uber Eats are share with friends.
Each ad features a celebrity duo enjoying a local takeaway with 30 different TV commercials and more than 20 radio commercials.
Restaurants featured include Nandos, Guzman y Gomez and I Love Pizza, among others.
“We’re excited to bring the campaign back in market with fresh, new personalities and partners,” Uber’s marketing director for Australia and New Zealand Steve Brennen said. “We know that the way food is being consumed is rapidly changing, we’re time poor and looking for convenient and affordable ways to make our lives easier. What hasn’t changed is who we like to share our meals with - our family and friends.
“This second iteration of the campaign speaks to the occasion of sharing a meal with loved ones.”
Guzman y Gomez chief marketing officer Lara Thom added: “I can’t actually remember the last time I watched an ad and laughed out loud. Ruby and Rebel’s ‘Tonight, I’ll be eating’ campaign is the perfect brand fit for GYG and Uber Eats, they’re real, authentic and hilarious.”
The campaign is supported by OOH, radio, digital, social media, direct and PR.
Creative Agency - Special Group
Executive Creative Directors - Tom Martin & Julian Schreiber
Creative Directors – Josie Fox & Michael Punton
Planning Partner – Celia Garforth
CEO – Lindsey Evans
Managing Partner – Cade Heyde
Business Lead – Rebecca Ingham & Tori Magill
Account Manager – Stephanie Wilkinson
Executive On-Screen Producer – Meredyth Judd
Casting Producer – Emily Stewart
Producer – Laura Midalia
Digital Producer - Sharon Gray
Senior Digital Creative - Jesse McLallen
Production - Film
Production Company: Sweetshop
Director: Nick Kelly
Producer: Llew Griffiths
Executive Producer: Loren Bradley
Managing Director: Edward Pontifex
Edit & Post Production: ARC EDIT
Editorial & Post Producer: Olivia Carolan
Editor: David Whittaker
Edit Assistant: Lucas Baynes
Editorial Coordinator: Raphaëlle Saïd
Colourist: Billy Wychgel
Flame Operator: Karen Fabling
Grade and Online Assistant: Josh Alex Lay
Sound and mixing – Rumble
Production – Stills
Production Company – Louis & Co
Photographer – Mat Baker
Producer – Louis Molines
Art department – Imogen Naylor
Retouching – The Bakery
PR agency - Sling & Stone
Head of Consumer - Kasi Reynolds
Account Director - Hannah Jackson
Account Director - Alana Theodor
