Rebel Wilson, Ruby Rose and Lee Lin Chin front Uber campaign

9 October 2018

Advertiser: Uber

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Aussie Hollywood stars Rebel Wilson, Ruby Rose and local news celebrities star in the latest Uber Eats campaign.

Uber Eats has teamed up with Aussie Hollywood stars Rebel Wilson, Ruby Rose and news and current affairs stalwarts Lee Lin Chin and Ray Martin for its second instalment of the campaign ‘Tonight, I’ll be eating’.

The campaign is based on the insight that more than a third of means ordered on Uber Eats are share with friends.

Each ad features a celebrity duo enjoying a local takeaway with 30 different TV commercials and more than 20 radio commercials.

Restaurants featured include Nandos, Guzman y Gomez and I Love Pizza, among others.

“We’re excited to bring the campaign back in market with fresh, new personalities and partners,” Uber’s marketing director for Australia and New Zealand Steve Brennen said. “We know that the way food is being consumed is rapidly changing, we’re time poor and looking for convenient and affordable ways to make our lives easier. What hasn’t changed is who we like to share our meals with - our family and friends.

“This second iteration of the campaign speaks to the occasion of sharing a meal with loved ones.”

Guzman y Gomez chief marketing officer Lara Thom added: “I can’t actually remember the last time I watched an ad and laughed out loud. Ruby and Rebel’s ‘Tonight, I’ll be eating’ campaign is the perfect brand fit for GYG and Uber Eats, they’re real, authentic and hilarious.”

The campaign is supported by OOH, radio, digital, social media, direct and PR.

Creative Agency - Special Group

Executive Creative Directors - Tom Martin & Julian Schreiber

Creative Directors – Josie Fox & Michael Punton

Planning Partner – Celia Garforth

CEO – Lindsey Evans

Managing Partner – Cade Heyde

Business Lead – Rebecca Ingham & Tori Magill

Account Manager – Stephanie Wilkinson

Executive On-Screen Producer – Meredyth Judd

Casting Producer – Emily Stewart

Producer – Laura Midalia

Digital Producer - Sharon Gray

Senior Digital Creative - Jesse McLallen

Production - Film

Production Company: Sweetshop

Director: Nick Kelly

Producer: Llew Griffiths

Executive Producer: Loren Bradley

Managing Director: Edward Pontifex

Edit & Post Production: ARC EDIT

Editorial & Post Producer: Olivia Carolan

Editor: David Whittaker

Edit Assistant: Lucas Baynes

Editorial Coordinator: Raphaëlle Saïd

Colourist: Billy Wychgel

Flame Operator: Karen Fabling

Grade and Online Assistant: Josh Alex Lay

Sound and mixing – Rumble

Production – Stills

Production Company – Louis & Co

Photographer – Mat Baker

Producer – Louis Molines

Art department – Imogen Naylor

Retouching – The Bakery

PR agency - Sling & Stone

Head of Consumer - Kasi Reynolds

Account Director - Hannah Jackson

Account Director - Alana Theodor

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