The campaign extends upon the successful ‘Millions More Buyers’ messages.
realestate.com.au has surged to an all-time audience high, reaching 12 million Australians in July, as the brand announced the launch of its new campaign.
The campaign extends upon the successful ‘Millions More Buyers’ messages and continues to leverage the platform’s market leadership position of having the largest and most engaged audience of property seekers.
REA Group executive manager, consumer marketing Sarah Myers says sellers remain at the heart of the Spring campaign.
“We continue to see strong demand across all realestate.com.au platforms, with a noticeable increase in buyer activity compared to this time last year. Views of properties for sale on our site are up more than 35 per cent,” Myers says.
“With buyer demand so strong, sellers may be tempted to sell ‘off-market’. We want sellers to understand there are risks in not advertising your biggest asset in the one place buyers will definitely look. With millions more buyers than anywhere else, our spring message to sellers is their property will be invisible if they aren’t advertising on the #1 platform, realestate.com.au."
The creative for the brand’s multi-channel approach for the new campaign will include digital, out of home, radio and TV campaigns, which all aim to drive listing activity in the market as the spring selling season begins.
With movement across the country restricted, local precincts are more relevant than ever and the outdoor creative focuses on localised messages targeted across transit and street furniture in key suburbs across Sydney, Melbourne and Brisbane.
The campaign’s fresh 30-second television commercials has launched in the Sydney market.
The four chapters of the TVC campaign will run in sequence and will air on Channel 9, 10 and digitally.