With a new AI-powered app.
Realestate.com.au is continuing the conversations on Australian properties in a campaign via 72andSunny.
Realestate.com.au’s new AI-powered app features are designed to enhance the property buying experience for the more than 12 million Australians who use the platform every month.
“More Australians are choosing realestate.com.au than ever before because we’re able to personalise their property journey and engage them with immersive experiences,” said REA Group general manager audience & marketing Sarah Myers.
“We’re a brand that doesn’t just talk about innovation, we build it into every product feature and every piece of creative.
“We’re proud to showcase the newest features from our spring release including AI-powered property highlights, immersive virtual property walkthroughs and enhanced real-time property value estimates.”
The is directed by Finch director, Zia Mandviwalla, which launched on Sunday August 3.
“We took a platform-first approach and partnered with We Know Video to extend our campaign stories beyond film with additional bespoke vertical video assets created for TikTok, YouTube Shorts and Instagram Reels,” Myers said.
“With more than 1 in 2 Australian adults choosing to spend their time on realestate.com.au every month, and the brand recently being named as one of Australia’s most valuable*, we’re proud to continue to feature authentic Australian stories, talent and music across our campaigns.
“The much-loved Eurogliders track ‘Heaven (Must Be There)’ has become synonymous with the realestate.com.au brand over the past year and we knew it would be a great fit to continue it in this new campaign.”
The campaign will roll out across TV, BVOD, SVOD, YouTube, OOH, radio, digital audio, digital display, and social via Kaimera.
“At 72andSunny, we’ve long believed advertising should be as engaging and useful as the product it represents,” said 72andSunny’s chief creative officer Wez Hawes.
“This campaign brings that to life, putting the product at the centre through emotionally resonant stories designed for how people consume media today.”
Credits
Client: realestate.com.au
Creative: 72andSunny
Media: Kaimera
Director: Zia Mandviwalla
Production Company: Finch
Casting: Citizen Jane
Offline Edit: ARC EDIT
Post Production: ARC EDIT / White Chocolate
Sound Studio: Sonar Music
Music Supervision: Big Sync Music
Photographer: Dan Gosse
Social Production Company: We Know Video
