Tackling indigestion and heart burn.
Quick-Eze is destigmatising heartburn and indigestion in a campaign via Ogilvy.
The campaign is live across OLV, BVOD, OOH and social.
“Nearly half of Millennials & Gen Z experience heartburn - however, most treat their heartburn in one of two ways," said Ogilvy group creative director, Andrew Hankin.
"Suffer through it or avoid the foods they love that trigger heartburn. But why suffer, when there is an Eze-y fix? If you feel it, fix it. In this campaign, we dramatised how easy it is with a Quick-Eze simply available in your pocket...just Pop it when heartburn hits," Hankin said.
"We’ve introduced the concept of ‘heartburn delirium’, visually and humorously portraying the disorienting effects of digestive discomfort – and Quick-Eze as the go-to solution.
"Combined with a vibrant Mexican theme, quirky scenes, and an unforgettable ear-worm tune, we aim to drive high engagement and recall, by showing Quick-Eze as relevant, relatable and available in the right moments.”
Nestlé head of marketing, confectionery & medicated Shannon Wright said Quick-Eze has always been a trusted solution for Aussies to treat heartburn, but this new creative platform demonstrates how easy it is to tackle heartburn when Quick-Eze is in your corner.
Credits:
Ogilvy Sydney (Strategy, Creative)
Nestlé Quick-Eze (Client)
Open Mind (Media)
Rabbit (Production)
Aimée-Lee Xu Hsien (Director)
Mosaic Music and Sound (Music/Sound)
