With gaming creators Vindooly and Berticuss.
The Queensland Police Service (QPS) has teamed up with two of Australia’s gaming streamers to inspire the next generation of police recruits in a campaign via EssenceMediacom, WPP Media’s Sport and Entertainment division and Livewire.
Gaming creators Vindooly and Berticuss, brought the campaign to life by showcasing how their virtual gaming skills - from strategy to teamwork and lightning-fast reflexes - can translate into real-world policing.
"This collaboration with the Queensland Police Service truly showcases the breadth and depth of WPP Media’s Sport & Entertainment capability, and the power of leveraging strategic partners such as Livewire,” said EssenceMediacom Brisbane managing director, Susan Lyons.
“By applying our insights into youth culture and the gaming community to identify and partner with the right influencers, we were able to craft a narrative that strategically aligned the virtual world to real-world scenarios.
“This is an example of the team’s strength in developing innovative, data-driven strategies that push the boundaries of traditional media to deliver breakthrough ideas and results for our clients.”
The gaming pair stepped out from behind their screens to join the QPS and understand the rewarding aspects of life as a police officer.
Their experiences were then shared across their Instagram, TikTok and YouTube channels.
Queensland Police officers will take on the gaming influencers in a live-streamed gaming battle in November.
“Policing is about more than just enforcing the law, it’s about protecting the vulnerable, solving complex problems and serving the community with integrity, respect and courage,” said Police commissioner Steve Gollschewski APM.
“Our Service thrives on diversity. The broader the range of backgrounds, experiences, and skillsets our officers bring, the greater the impact we can make.
“That’s why it’s essential for us to engage with diverse audiences who may be inspired to join us and contribute to the safety and wellbeing of Queenslanders.”
Credits:
- Nikki Balfour - Acting Principal Communications and Marketing Officer, Queensland Police Service (Queensland Government)
- Angela Offen – Senior Communications and Marketing Officer, Queensland Police Service (Queensland Government)
- Jaclyn Brook-Keil - Communications and Marketing Officer, Queensland Police Service (Queensland Government)
- Hannah MacAuslane – Head of Strategy, EssenceMediacom
- Melissa Miller – Client Managing Partner, EssenceMediacom
- Sarah Templeton – Group Investment Director, EssenceMediacom
- Renee Fonseca – Associate Investment and Activation Manager, EssenceMediacom
- Rachael Lee – Sports & Entertainment Partnerships Manager, WPP Media Sport & Entertainment
- Liz Maunsell – Head of Media Partnerships, WPP Media Sport & Entertainment
- Chris Hitchcock – Chief of Sport & Entertainment, WPP Media Sport & Entertainment
- Shannon Donovan – Head of Client Solutions ANZ, Livewire
- Kevin Armendariz – Senior Sales Lead, Livewire
- Chris Johnston – Head of Strategy ANZ, Livewire
- Adam Fischer – General Manager APAC, Livewire
