Forty-year-old family-owned business.
Artisan smallgoods manufacturer Puopolo is committing to traditional craft in a fast-paced market in a campaign via 10 Feet Tall.
The company is 40-year-old family-owned business.
“This business began with a pure belief in craft, doing things properly, even if it takes time,” said Puopolo owner Vito Puopolo.
“We still refuse to cut corners, honouring family recipes and the slow practices passed down for generations.
“‘Made Slow’ isn’t just a motto. It’s our process for delivering the authentic flavour and quality that Australians love.”
The national campaign will roll out across BVOD, digital, social, and OOH.
“The ‘Made Slow’ platform celebrates everything that sets Puopolo apart, our respect for time, tradition and true flavour,” said Puopolo marketing manager Jasmine Spiers.
“We’re excited to see our story come to life for customers and our partners across the industry.”
CREDITS
Brand: Puopolo Artisan Salumi
Directors: Vito & Michael Puopolo
Marketing Manager: Jasmine Spiers
Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Head of Strategy: Ben Thomas
Executive Creative Director: Stuart Black
Creative Directors: Patrick Trethowan & George Kalogerakos Finished Art: Gefferson Heeman
Junior Art Director: Ella Porter
Web Design: Ben Savill
Group Account Director: Romayne Perera
Account Planner: Tahlia Freeman
Account Executive: Angela Cantieni
Production Company: Best Boy (A Division of 10 Feet Tall) Director: Robin Walters
DOP: Matt Wood
Editor: Harvey Deane
Producer: Jessica Galea
Post-production: Manimal
Sound: Production Alley
