Puma features football's next 'big shots'

16 May 2016

Creative Agency: Ogilvy (VIC)

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Some of Australia's best athletes from NRL, AFL and A-League have joined forces to find the next young superstars for Puma.

Taking over Sydney's Bondi Beach Pavilion, Puma and Ogilvy Melbourne, held the 'Puma Big Shot' open try outs for 10-16 year olds in January, with a drill course designed to reflect a real football test ground environments.

Athletes including Jake Friend of the Sydney Roosters, Jarrad McVeigh of the Sydney Swans and Vedran Janjetovic of Sydney FC were among those who helped out on the day.

Winners  were given an official puma sponsorship including Puma gear and a starring spot in the Puma campaign.

Puma Oceania General Manager Paul Gautier said: “We are very excited to launch the Puma Big Shot campaign this week and present our new Puma brand ambassadors.

“There’s no doubt in my mind that our six winners are Australia’s next young football superstars and worthy recipients of a Puma sponsorship. We’re thrilled to be involved in this way with their future sporting development.”

The Big Shots campaign featuring the brand's new ambassadors launches this week.


Client: Emma Mulligan, Area Marketing Manager PUMA Oceania 
Lizanne Van Zyl, Retail & Trade Marketing Manager, PUMA Oceania
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Copywriter: Alex Little
Art Director: Karsten Jurkschat
Account Director: Julian Casson
Designers: Jesse Steinfort, Shannon Riches
Photographer: Kim Mennen
Film: Stefan Raabe
Activation: Geometry Global

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