Publicis Foundation and 'Working With Cancer'

18 January 2023
 

Creative Agency: Publicis
Media Agency: Starcom

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Arthur Sadoun: "Together we can reduce the anxiety and stigma of cancer in the workplace."

The Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by charities and organisations including Memorial Sloan Kettering Cancer Center (MSK), MacMillan Cancer Support and the Gustave Roussy Institute.

In April 2022, Publicis CEO Arthur Sadoun was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs.

Those messages reflected an unsettling reality that Working with Cancer aims to address: 50% of cancer patients are afraid to tell their employer about their diagnosis, despite 92% feeling that support at work positively impacts their health.

At Davos on January 17, in partnership with the World Economic Forum Working with Cancer will launch a pledge rallying some of the world’s most influential companies around the commitment to building the most open, supportive and recovery-forward work cultures for their employees (click here to see the pledge).

It will invite every business, big and small, across the globe to join the movement at Workingwithcancerpledge.com. On this platform, each company will be able to outline their own commitments to cancer patients in their organizations.

Publicis’ specific pledge includes providing cancer patients with full job security for at least one year, and bringing the necessary career support not only for them, but also for caregivers in our organization.

This pledge will be amplified by a campaign – ‘Work/Life’ - that illustrates what cancer patients go through when they hide their condition from their colleagues.

Working with Cancer already has the support of key global organizations including Abbvie, Adobe, AXA, Bank of America, BNP Paribas, BT, Carrefour, Citi, Disney, EE, Google, Haleon, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Orange, Omnicom, Pepsico, Reckitt, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart.

Arthur Sadoun, CEO of Publicis Groupe, said: "It is a tough reality, but whether directly or indirectly, every one of us will have to confront cancer in our lives and in our workplaces. Companies have a key role to play in that. Working with Cancer is an increasingly important initiative, on a front that many businesses are already invested in.

"By making their existing efforts more accessible and visible, together we can reduce the anxiety and stigma of cancer in the workplace and positively impact our people’s health. Through a truly collaborative approach, a light lift from everyone becomes deep and lasting impact for cancer patients at work."

Selwyn M. Vickers M.D., FACS, President and CEO of MSK, said: "MSK is proud to be a founding partner of Working With Cancer, and also to take this important pledge. As clinicians, scientists, and staff committed to caring for as well as treating people with cancer, we know the toll that cancer can have on patients and their families.

"Taking collective action to normalize the conversation around cancer in the workplace is imperative to help people feel supported as they experience their cancer journey."

Credits:

Le Truc

· Andy Bird, Founding Partner & CCO

· Craig Shervin, Associate Creative Director

· David Spradlin, Associate Creative Director

· Ryan Chong, EVP, Head of Production

· Ryan McNally, Associate Producer

· Megan Bundy, EVP, Managing Director

· Tasha Royzina, Managing Director, Business & Talent Affairs

· Kelly Ventrelli, VP, Director of Business & Talent Affairs

Publicis Groupe

· Althea Gauvin, Director, Business Operations

Starcom

· Gina Jacobson, Chief Growth Officer

Object & Animal, Production

· Haya Waseem, Director

· Stine Moisen, Line Producer

· Adam Newport Berra, Director of Photography

· James Cunningham, Executive Producer

Work, Editorial

· Annie Perri, Editor

· Theo Mercado, Editor

· Griffin Ver Steeg, Assistant Editor

· Malia Rose, Post Producer

· Alejandra Alarcon, Executive Producer

· Chris Delarenal, Head of Production

· Erica Thompson, Managing Director

Orbital

· Alfonso Velez, Music Supervisor

Audio

· Matt Stewart, Sound Design and Mix

Harbor, Color

· Damien Van Der Cruyssen, Colorist

· Brad Martin, Producer

· Maxwell Hadson, Producer

· Scarlett Thiele, Color Assist

· Sushil Gangaraju, Color Assist

· Brian Corey, Associate Producer

· Shyla Jade, Production Coordinator

Harbor, Finishing

· Pete DeAndrea, Lead Compositor

· Gigi Ng, 2D Lead

· Jacob Robinson, Flame Assistant

· Adean Gopala - Foster, Producer

· Joaqui Lopez, Producer

· Jesse Schwartz, Executive Producer

PXP, Finishing

· Deanna Loperena, Head of Studios, PXP MidWest

· Teddy Nagaro, Associate Director

· Lauren Shawe, Executive Producer

· Lindsay Swift, Senior Producer

· Amy Plaukovich, Senior Producer

· Luisa Galán, Production Manager

· Daniel Jimenez, Motion Designer

· Garrett Lee, Motion Designer

· Felipe Lizano, Senior Motion Designer

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