Pringles' 'Shoot From The Chip' via Thinkerbell

7 December 2023

Creative Agency: Thinkerbell

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As part of Pringles' collaboration with the Sydney Kings.

Thinkerbell, appointed Pringles' local content and earned agency after a competitive pitch, has started its partnership with the launch of Shoot From The Chip.

As part of Pringles' collaboration with the Sydney Kings, Shoot From The Chip is a new digital platform which brings the game alive, making every shot, from a slam dunk to a layup, even more exciting for basketball fans.

For every Sydney Kings’ home game this season fans can head to to play the interactive game, and use their baller knowledge slash intuition slash guessing acumen to win big, based on real-time in-game action.

Taking Shoot From The Chip to a whole new level, a new trick shot video is popping off online, featuring Kings players - including Pringles’ ambassador Kouat Noi, and even Mr. P himself - making some unbelievably impossible shots.

Dan Bitti, head of Pringles and Salty Snacks ANZ, said, the company has been looking for a creative partner to help it connect with its consumers through culture.

"And for Pringles to be deeply linked to the occasion of ‘snacking & watching sport’. ‘Shoot from the Chip’ is just the first step in how we start to engage in a fun way and who better than with the Thinkerbell and the Sydney Kings to help bring this to life for the fans, whilst they are ‘popping’ open a can of Pringles and cheering on the Kings," he said.

Phillippa Netolicky, general manager at Thinkerbell North, said Thinkerbell’s partnership with Pringles perfectly aligns with the agency's vision of creating Measured Magic.

"Shoot From The Chip, which allows Pringles to pop up in unexpected places and engage with a new army of Australia’s basketball fans, is just the beginning of our exciting work with Pringles," she said.

For more information on how to play Shoot From The Chip, follow Pringles (@pringlesdownunder) on Instagram or visit the website this Sunday:



Client: Pringles (Kellanova)

Creative & Earned: Thinkerbell

Partnerships: Hoops Capital

Production: TSE + Chisel

Shoot From The Chip microsite: LegRoom

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