The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop the platform.
Priceline Pharmacy has released a major health report, Australia’s Health Report: when healthcare meets self-care, as part of an integrated campaign that includes experiential, out of home, earned media and social to support the brand in its mission to improve and support the health of the nation.
The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop a platform that highlights the extensive work Priceline Pharmacy undertakes to gain important insights into the health issues concerning Australians.
The Australia’s Health Report was developed by analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020, making it one of the largest de-identified health datasets ever collected in Australia.
Key findings from the report will be leveraged through outdoor advertising, with localised data from states and capital cities used to create engaging out of home creative.
Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks.
Priceline Pharmacy acting head of marketing Gabrielle Tully says the campaign was created to showcase the depth of Priceline’s insights and understanding of the health of our country.
“In a time when it has never been more important to be aware of your overall health, it made sense for us to launch this important piece of work to Aussie consumers," Tully says.
"Priceline has been fortunate enough to have access to a robust data set that we knew had the potential to impact the lives of thousands through the right execution."
• Client: Priceline Pharmacy
o Acting Head of Marketing: Gabrielle Tully
o PR, Sponsorships & Event Manager: Hayley Conway o Brand & Media Manager: Sophie Genovesi
• Experiential: Banter
o Paul Den - Partner & Co-Founder
o Mitchell Loadsman - Partner & Co-Founder o Pippa Hancock - Client Director
• Earned media: humann communications
o EmilyScales–ManagingConsultant o Claudia Booth – Consultant
• Creative: Whippet
o TodO’Reilly–ExecutiveCreativeDirector o RebeccaWilliams–CreativeGroupHead o KateWatts–SeniorDesigner
o Oliver Ward – Senior Copywriter
• Media: PHD